When Emotion Is High, Intelligence Is Low
Are your business audiences challenged with charging clients at their proper rate?
 
 Could their emotions, rather than reason be driving them?
 I know the answer to both these questions is yes and yes. 💯
When I first heard the expression, when emotion is high, intelligence is low, it stopped me dead in my tracks.
 
 I know from personal experience that it is absolutely right.
 
 🔵Emotion is an automatic reaction to a situation which comes from the subconscious mind.
 
 🔵It is usually based on previous experiences and reactions.
 
 🔵So, if you then take action based on that emotion, it may not work in your favour, depending on the situation.
 
 🔵The more sensitive you are, the more of a challenge this is.
 
 🔵You have heightened emotions and pick up on others’ emotions too.
 
 Let’s take an example of how this works.
 
 💜A family lawyer, who is a heart-led person, has a client with young children, in an abusive relationship.
 
 💜Not being sexist but I’m going to say she gets sucked into the client’s emotions which puts her on the backfoot.
 
 💜Her emotions are then stronger than reason, i.e. when emotion is high, intelligence is low.
 
 💜She becomes incapable of applying her full charges because in her mind she cannot add insult to injury by charging the client properly.
 
 💜She has lost control; her boundaries are blurred and unless this is corrected, the same pattern of behaviour will continue, ad infinitum.
 
 Whatever your business, particularly if it is service-based, this will apply.
Whether your event is for non-sales people who have to sell or salespeople, getting paid their true worth is a must.